What are Digital Designs?
Digital design refers to the imagery created for use in any digital medium, including computers, phones and tablets. Professionals who work in digital design combine an understanding of traditional artistic concepts like layout and color choice with digital-focused ideas such as user experience and multimedia content.
Digital Designs
Website Design:
Creating layouts, graphics, and user interfaces for websites. Please note we only use Wix or Shopify platforms.
Social Media Graphics:
Designing visuals for posts, banners, and ads on social media platforms.
Email Newsletters:
Designing templates and graphics for email marketing campaigns.
Digital Advertisements:
Designing banners, pop-ups, and other ads for online advertising campaigns.
Infographics:
Visual representations of information, data, or knowledge intended to present complex information quickly and clearly.
Animated Graphics:
Creating motion graphics, GIFs, or animations for websites, ads, or social media.
Ebooks and Digital Publications:
Designing layouts, covers, and graphics for digital books and publications.
Digital Presentations:
Designing slides, templates, and graphics for digital presentations. Marketing Materials.
Web Banners:
Designing banners for website headers, footers, or sidebar advertisements.
Prices vary on items requested, contact me today so we can chat about what you need!
About
My name is Kristina
Crafting a unique brand identity is essential, but the cost can often be daunting, with agencies charging anywhere from $10,000 to $500,000. However, you don't need to break the bank to get exceptional results. With a Bachelor's degree in Graphic design and a Master's degree in Media design, along with four years of professional experience, I bring agency-quality design and expertise to your project without the hefty price tag. As an independent designer, I'm passionate about creating tailored brand identities that truly reflect your vision, all while staying within your budget. Let's work together to bring your brand to life!
Kickoff Process
Get in touch
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Fill out the form on my contact page.
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I'll send you via email a Google form to fill out, this will give me an idea of what you're looking for.
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Once the form is submitted I'll reach out and schedule a short call to meet you—looking forward to it! We’ll talk about your project and the problem you’re trying to solve.
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If you don't feel comfortable talking via Zoom, we can always do a phone call or even talk via email!
Proposal and contract
After we talk, I’ll send a proposal for the design package we’ve decided on together. Typically:
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50% payment is required to move forward (via PayPal, I use PayPal to ensure safety for all parties)
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50% payment is due after the work is completed and approved by you. Once final payment is given, all final files will be sent to your approved email.
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please note if requested I coordinate with the printer, an additional fee will be added to the bill.
Design Process
Prework
On most projects, I send a Visual Identity Google form to get started. This gives you time to gather thoughts and put a few things on paper.
Interview
Then we chat! The Brand Finder interview is a deep-dive conversation with you (and any key stakeholders) about your company background, goals, audience, and competitors. We’ll discuss who your brand needs to appeal to and what makes you special.
Research
I’ll review samples of your current branding (if you have any) and your competitors’ branding to see where you’re starting from and where you can stand out. I’ll gather some reference images to narrow in on a direction for your design.
Brief
All insights will be summarized in a brief. This gives you (often new!) clarity about your business. And guides the design work to come, so we can distill the essence of your business into a look and feel that connects with your audience. You’ll have a chance to approve the brief before the design starts.
Design
Next, I’ll design. Since the whole is greater than the sum of its parts, it’s easiest to evaluate messaging, logo, colors, fonts, shapes, and images when they’re combined in sample layouts. This way we can get the whole experience of the brand at once, then tweak any individual parts that aren’t contributing to the right vibe. (As opposed to first choosing a logo in a vacuum, then later the colors, next fonts, etc. in bits and pieces.) Typically there can be a couple different solutions for the logo or certain parts, so together we’ll choose what fits best with the overall look and feel. The reveal is the fun part! You’ll be emailed the presentation PDF, and if you like the concepts can be presented in a screen-sharing meeting, where I explain the research and rationale behind all the decisions, but that is entirely up to you, I understand not everyone likes those types of things and I'm happy to send you the PDF to go over and ill add some notes for an explanation.
Refinement
Because we’ve laid good groundwork for the project, the proposed solutions are usually right on target. But if needed, in the following days we’ll make small edits so it’s even more awesome.
Style guide & assets
Last, I’ll write your brand style guide, a key part of most projects. In it, all the approved elements of your brand identity will be specified: strategy, logo, typography, color palette, any icons, your style of images and how to make more of them, example layouts, etc. This invaluable reference will keep you on-brand going forward. You and your vendors will know how to make new materials look consistent. You can stop reinventing the wheel every time.