What is a Brand?
A brand is how people see your company. It's what comes to mind when they think about you—the impression you leave. This includes your values, products, how you promote yourself, and how you treat customers. It's influenced by things like articles written about you, the atmosphere in your stores, and even what people say about you. Your brand covers everything from your logo and website to how you present yourself on business cards. Every interaction shapes how people perceive you.
“Branding” is all about shaping this perception. While you can't control every opinion, you can make efforts to leave a positive impression and show your company in the best light possible.
Brand identity Package
You need the basic brand elements, plus recipes for combining them in layouts with images and messaging. Then everything you put into the world will have your signature style. The most popular option for growing businesses.
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Brand Identity
We'll start with a friendly chat with you and any key team members to understand your brand. We'll discuss your vision, goals, audience, how you want them to feel, your company's personality, strengths, and competitors. This conversation will help create a clear guide for the design, ensuring it fits just right for your brand.
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Color palette/Typography
What colors your brand will be known by, all specs provided.
Fonts are an overlooked way of making your business recognizable. A recommendation for brand fonts that coordinate or match with your new logo and send the right message
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Social media
A profile image and banner image for your social media accounts, and 12 editable social media templates. Ready for you to upload so you’ll look consistent online.
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Logo Design
This shorthand tag is at the heart of your company identity. We'll test different options on mockups to ensure they look great in real-world situations. The final files will include everything you need—horizontal, vertical, color, black and white, and more—so you're covered for any use
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Visual Illustrations
Besides the basic elements, brands need a certain illustration style, shapes, lines, custom patterns, or other elements that flesh out a visual system.
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Brand guidelines booklet
A multi-page document that lays out the strategy behind your brand: your origin story, personality keywords, brand archetype, and more. It also details your visual identity: rules and examples for putting together your logo, colors, fonts, imagery, and messaging so you’ll know how to create new materials going forward.
Starting at $2,000
Custom Packages
If you’re ready to build out your brand’s universe, possible add-ons to an Identity Package could include:
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Presentation templates
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Signage
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Packaging
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Business cards
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Brochures and info sheets
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Brand swag (t-shirts, stickers, mugs, pens, and fun stuff)
I can create a comprehensive package that includes all the finished pieces you require. For print services, I have a partnership with Vistaprint. If needed, I can manage the entire printing process for an additional fee. Alternatively, I can provide you with print-ready files to use with your preferred vendor.
please note each add-on has its own additional fee, which will be added to your final bill.
Note about websites:
We do offer website design services but only through the Wix or Shopify platforms. If interested we can chat about it during our interview.
About
My name is Kristina
Crafting a unique brand identity is essential, but the cost can often be daunting, with agencies charging anywhere from $10,000 to $500,000. However, you don't need to break the bank to get exceptional results. With a Bachelor's degree in Graphic design and a Master's degree in Media design, along with four years of professional experience, I bring agency-quality design and expertise to your project without the hefty price tag. As an independent designer, I'm passionate about creating tailored brand identities that truly reflect your vision, all while staying within your budget. Let's work together to bring your brand to life!
Kickoff Process
Get in touch
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Fill out the form on my contact page.
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I'll send you via email a Google form to fill out, this will give me an idea of what you're looking for.
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Once the form is submitted I'll reach out and schedule a short call to meet you—looking forward to it! We’ll talk about your project and the problem you’re trying to solve.
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If you don't feel comfortable talking via Zoom, we can always do a phone call or even talk via email!
Proposal and contract
After we talk, I’ll send a proposal for the design package we’ve decided on together. Typically:
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50% payment is required to move forward (via PayPal, I use PayPal to ensure safety for all parties)
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50% payment is due after the work is completed and approved by you. Once final payment is given, all final files will be sent to your approved email.
Design Process
Prework
On most projects, I send a Visual Identity Google form to get started. This gives you time to gather thoughts and put a few things on paper.
Interview
Then we chat! The Brand Finder interview is a deep-dive conversation with you (and any key stakeholders) about your company background, goals, audience, and competitors. We’ll discuss who your brand needs to appeal to and what makes you special.
Research
I’ll review samples of your current branding (if you have any) and your competitors’ branding to see where you’re starting from and where you can stand out. I’ll gather some reference images to narrow in on a direction for your design.
Brief
All insights will be summarized in a brief. This gives you (often new!) clarity about your business. And guides the design work to come, so we can distill the essence of your business into a look and feel that connects with your audience. You’ll have a chance to approve the brief before the design starts.
Design
Next, I’ll design. Since the whole is greater than the sum of its parts, it’s easiest to evaluate messaging, logo, colors, fonts, shapes, and images when they’re combined in sample layouts. This way we can get the whole experience of the brand at once, then tweak any individual parts that aren’t contributing to the right vibe. (As opposed to first choosing a logo in a vacuum, then later the colors, next fonts, etc. in bits and pieces.) Typically there can be a couple different solutions for the logo or certain parts, so together we’ll choose what fits best with the overall look and feel. The reveal is the fun part! You’ll be emailed the presentation PDF, and if you like the concepts can be presented in a screen-sharing meeting, where I explain the research and rationale behind all the decisions, but that is entirely up to you, I understand not everyone likes those types of things and I'm happy to send you the PDF to go over and ill add some notes for an explanation.
Refinement
Because we’ve laid good groundwork for the project, the proposed solutions are usually right on target. But if needed, in the following days we’ll make small edits so it’s even more awesome.
Style guide & assets
Last, I’ll write your brand style guide, a key part of most projects. In it, all the approved elements of your brand identity will be specified: strategy, logo, typography, color palette, any icons, your style of images and how to make more of them, example layouts, etc. This invaluable reference will keep you on-brand going forward. You and your vendors will know how to make new materials look consistent. You can stop reinventing the wheel every time.
Timeframe
For a typical brand design project, allow 2-4 weeks. If finalized templates, packaging, or marketing pieces are included, add an extra 1-2 weeks. Depending on the volume of requests, timeframes may be longer. I will inform you of this before any work has started.
