What are print Designs?
Print design involves creating designs intended for physical printing. Similar to digital design, it has its own set of techniques and standards. Print design includes a wide range of materials such as flyers, brochures, and stationery items like business cards, letterhead, and postcards. Each piece is carefully crafted to ensure it looks its best in print, considering factors like colors, fonts, and layout that enhance readability and visual appeal.
Print Designs
Business Cards:
Essential for networking and leaving a memorable impression.
Brochures:
Folded informational pieces used to promote products, services, or events.
Flyers:
Single-page promotional materials typically handed out or posted to attract attention.
Posters:
Large-format prints for advertising, events, or announcements.
Stationery:
Includes letterhead, envelopes, and notepads for official correspondence.
Menus:
Design for restaurants, cafes, or other food establishments.
Packaging:
Design for product packaging that enhances brand identity and attracts consumers.
Signage:
Indoor and outdoor signs for businesses, events, or directional purposes.
Catalogs:
Detailed listings of products or services, often used for retail or wholesale purposes.
Banners:
Large-format prints used for events, trade shows, or outdoor advertising.
Labels and Stickers:
Custom designs for product labels or promotional stickers.
Newsletters:
Regularly published informational documents for internal or external communication.
Invitations:
Designs for event invitations, including weddings, parties, or corporate events.
Packaging Inserts:
Inserts for packages that include thank-you notes, promotions, or product information.
Book Covers:
for authors and publishers, captivating book covers that entice readers and perfectly capture the essence of your work.
Prices vary on items requested, contact me today so we can chat about what you need!
About
My name is Kristina
Crafting a unique brand identity is essential, but the cost can often be daunting, with agencies charging anywhere from $10,000 to $500,000. However, you don't need to break the bank to get exceptional results. With a Bachelor's degree in Graphic design and a Master's degree in Media design, along with four years of professional experience, I bring agency-quality design and expertise to your project without the hefty price tag. As an independent designer, I'm passionate about creating tailored brand identities that truly reflect your vision, all while staying within your budget. Let's work together to bring your brand to life!
Kickoff Process
Get in touch
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Fill out the form on my contact page.
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I'll send you via email a Google form to fill out, this will give me an idea of what you're looking for.
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Once the form is submitted I'll reach out and schedule a short call to meet you—looking forward to it! We’ll talk about your project and the problem you’re trying to solve.
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If you don't feel comfortable talking via Zoom, we can always do a phone call or even talk via email!
Proposal and contract
After we talk, I’ll send a proposal for the design package we’ve decided on together. Typically:
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50% payment is required to move forward (via PayPal, I use PayPal to ensure safety for all parties)
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50% payment is due after the work is completed and approved by you. Once final payment is given, all final files will be sent to your approved email.
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please note if requested I coordinate with the printer, an additional fee will be added to the bill.
Design Process
Prework
On most projects, I send a Visual Identity Google form to get started. This gives you time to gather thoughts and put a few things on paper.
Interview
Then we chat! The Brand Finder interview is a deep-dive conversation with you (and any key stakeholders) about your company background, goals, audience, and competitors. We’ll discuss who your brand needs to appeal to and what makes you special.
Research
I’ll review samples of your current branding (if you have any) and your competitors’ branding to see where you’re starting from and where you can stand out. I’ll gather some reference images to narrow in on a direction for your design.
Brief
All insights will be summarized in a brief. This gives you (often new!) clarity about your business. And guides the design work to come, so we can distill the essence of your business into a look and feel that connects with your audience. You’ll have a chance to approve the brief before the design starts.
Design
Next, I’ll design. Since the whole is greater than the sum of its parts, it’s easiest to evaluate messaging, logo, colors, fonts, shapes, and images when they’re combined in sample layouts. This way we can get the whole experience of the brand at once, then tweak any individual parts that aren’t contributing to the right vibe. (As opposed to first choosing a logo in a vacuum, then later the colors, next fonts, etc. in bits and pieces.) Typically there can be a couple different solutions for the logo or certain parts, so together we’ll choose what fits best with the overall look and feel. The reveal is the fun part! You’ll be emailed the presentation PDF, and if you like the concepts can be presented in a screen-sharing meeting, where I explain the research and rationale behind all the decisions, but that is entirely up to you, I understand not everyone likes those types of things and I'm happy to send you the PDF to go over and ill add some notes for an explanation.
Refinement
Because we’ve laid good groundwork for the project, the proposed solutions are usually right on target. But if needed, in the following days we’ll make small edits so it’s even more awesome.
Style guide & assets
Last, I’ll write your brand style guide, a key part of most projects. In it, all the approved elements of your brand identity will be specified: strategy, logo, typography, color palette, any icons, your style of images and how to make more of them, example layouts, etc. This invaluable reference will keep you on-brand going forward. You and your vendors will know how to make new materials look consistent. You can stop reinventing the wheel every time.